Sharpe Research Ltd was established in the summer of 1997. We are primarily a qualitative consultancy which aims to realise the important role of research as a strategic planning tool aiding the development, implementation and communication of policy initiatives in both the public and commercial sectors.
Sharpe Research is strong in analysis and interpretation, and developing strategic insights to guide decision-making. We conduct unstructured exploratory interviews with consumers and business professionals across a range of commercial and non-commercial marketplaces. We also have considerable experience of integrated qual/quant methods of data collection.
Click on the links below to view examples of our thinking. |
| BRAND MAPPING |
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MOTIVATIONAL MODELLING |
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| TARGET AUDIENCE DEFINITION |
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MARKETING STRATEGY DEVELOPMENT |